As of September 2019, Wave experienced a 4,924% growth rate over the last five years. The company has more than 400,000 active users around the world and tracks over $330 billion through its accounting, invoicing, payroll, and payments products.

Performance improved in all areas through innovation and meaningful cross-learning that opened the doors to hitherto unimagined competitive space. The teams from both companies performed better than before, and kept its best talent without exception.

Lapin personified these core customers by naming them “John and Mavis” after a married couple that had been an original client of the firm. The firm's new purpose was crafted around understanding John and Mavis's deep, intangible needs, and serving them faithfully.