Old Faithful, the famous geyser in Yellowstone, once known as “Eternity’s Timepiece,” was due to erupt at 2:19pm. We arrived there (unaware of its schedule) at 2:35pm. Disappointed that we had missed…

In his book, Blink, Malcolm Gladwell shares the story of the Getty museum’s kouros statue, a sixth century BC sculpture purchased in the early 1980s for $10 million (which would be just shy of $26 mil…

Few M&A initiatives deliver the anticipated value. Often, the reason is that they fail to carefully synthesize the purpose and values of each entity into something new and inspiring for the merged…

In 2018, Facebook lost over $100bn of market value. Its troubles stem from an early strategic decision it made. Who is the company essentially designed to serve—the user or the advertiser? This questi…

The results of Lapin’s purpose-driven strategy and values-based leadership development at WCH, speak for themselves. Since 2007, WCH has increased annual revenue by 734% in an era of economic uncertainty and volatility.

Lapin personified these core customers by naming them “John and Mavis” after a married couple that had been an original client of the firm. The firm's new purpose was crafted around understanding John and Mavis's deep, intangible needs, and serving them faithfully.