Who We Are
Fearless in insights.
Grounded in values.
We deliver clarity and alignment by integrating purpose-driven strategy with values-based leadership development, enabling organizations and individuals around the world to thrive.
The best leaders bring out excellence in others not by learning how to be someone new, but by discovering how to be their authentic selves.
30+ years of values-driven strategy and leadership consulting.
For over three decades, we have worked with organizations around the world to define the values that drive how organizational decisions are made. By aligning leadership at this level, we create the clarity that translates into stronger strategy, culture, and performance.
Yesterday's solutions will not solve tomorrow's challenges.
Successful organizations adapt to change through innovation. Simultaneously, they stay true to their purpose, using it as a compass to navigate the road ahead. With Lapin, you will uncover your fundamental purpose and translate it into focused strategies allowing you to thrive in uncertain times.
Built on David Lapin’s Lead by Greatness® philosophy, our values-based leadership development solutions blend timely strategic decisions grounded in timeless wisdom to help businesses align, grow, and succeed – creating great leaders from the inside out.
Transform with purpose.
Lapin’s philosophy enables you to identify your deepest levels of purpose and meaning. By integrating your purpose and values, we deliver real, integrated transformation and create true distinction – your unique leadership strategy that yields sustainable growth.
Why Lapin works where others don't.
Our expertise.
Our clients.
Our solutions.
With a wide array of customized coaching and consulting solutions, we transform businesses of all sizes, stages of growth, and market sectors, guiding them to align, activate, and achieve. From our self-guided Digital Leadership Fingerprint assessment to our powerful Lapin Trust Index diagnostic tool to high-touch Executive Coaching options, we develop and inspire leaders.
“Continuous improvement in technology and operational efficiencies are entry-level requirements for succeeding; they are no longer differentiators. The greatest business opportunities now lie in addressing issues around the human spirit: its cravings, relationships, and needs.”
– David Lapin, CEO of Lapin International
The talented Lapin team.
Our experienced consultants and coaches are waiting to unlock your true potential as a leader and bring out the best in you and your team.
David Lapin
Desi Rosenfield
Sunny Lee-Goodman
Tim Carter
Erin Clymer Lessard
Norman Victor
Clients and case studies.
Our international, cross-industry experience delivers breakthrough thinking, free from the conventional “best practices” that lead to competitive convergence. Instead, our clients have become their industries’ benchmark.
Jay Dorris, CEO & President
“Lapin worked with us and continues to work with us to create a company culture built around a common purpose and the values needed to bring that purpose to life across all levels of the company. Lapin helped us create a Company Culture that all employees are a part of and that culture provides the unifying structure to guide everyone’s decisions – we get a shared purpose that points us to consistent excellence through involvement of several thousand talented individuals, all of whom focused towards achieving one Purpose within a shared set of Values.”
Markos Davias, CFO
“If I had to try a strapline to explain it I would say ‘Lapin is the honest grandmother of the family.’ Seen a lot, done a lot and able to connect with the leadership and engage on the tough family matters in a very practical and sensible way… [Lapin understands] the organization culture and then each of the leaders’ strengths and weaknesses and [pushes] our boundaries around these to ensure a better outcome for the business.”
Kirk Simpson, CEO & Co-founder
“You’ve helped us unlock deep, core insights about ourselves and our business that were evident but not findable on our own. You’ve then facilitated conversations to begin the process of harnessing those insights to achieve business results.”
Lead with clarity and character.
Helpful leadership resources.
Learn how Lapin International’s philosophy and expertise can move your business forward.

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Cut through the noise, align strategy with purpose, and translate values into decisive action that drives sustainable performance.