VP of Marketing and Business Development and Lead by Greatness CoachBack to Our Team
Anissa Davenport is the Vice President of Marketing and Business Development where she leads brand and marketing strategies and develops new client relationships. She brings 25 years of experience in various business sectors focused on strategically growing businesses through branding, marketing, communications, innovation, and customer experience.
Anissa joins Lapin from the healthcare industry, where she most recently served as the Chief Strategic Development and Marketing Officer for Vidant Health. In this role, she provided executive leadership for strategic marketing, strategic planning, communications, provider relations, public affairs and care innovations.
Prior to joining Vidant, Anissa served as president of a marketing and web development firm. She began her professional career working for major national and regional marketing firms, where she managed national tourism and consumer accounts.
Anissa has a unique ability to devise innovative marketing strategies that build authentic brands from the inside out. As a marketing leader, she has a successful track record of integrating business, brand and marketing solutions that improve employee engagement and achieve greater business outcomes.
She earned her bachelor’s degree in journalism from the University of North Carolina at Chapel Hill and is currently enrolled in the MBA graduate program at the Whitman School of Management at Syracuse University.
Anissa has served on the Advisory Board for Marketing at East Carolina University and is a past board member the Carolinas Healthcare Public Relations and Marketing. She has held memberships in the Society for Healthcare Strategy and Market Development, Chief Marketing Officer Project and is a founding member of the first cohort of The Advisory Board’s Experience Lab.
Anissa resides in North Carolina with her husband and two children.