Competing firms and products are looking more and more the same. Price and convenience are the key differentiators. Profit margins are under pressure. It need not be this way.
At the essence of every company lies something so unique that it distinguishes it from any competitor. By accessing its distinction, every company can be and do what others cannot. Instead of replicating “best-practice” and imitating competitors, companies can distinguish themselves in the ways they serve their customers and the difference they make to their customers’ lives. Companies of distinction consistently outperform their industries in nearly every key metric.
The foundations of distinction are the company’s unique purpose-driven strategy and a value-system designed to support it. When Leadership, Structure and Process are aligned to a company’s Purpose-driven strategy, Distinction results.