Defeat Cynicism - Rebuild Trust


Cynicism is a silent assassin of team morale. The all-too-familiar refrain, “I’ll believe it when I see it,” results in nodding heads during meetings but dragging feet when it’s time to turn plans into actions. Recognizing the root causes of cynicism and mastering the art of overcoming it is an essential skill for today’s leaders. Not all resistance is cynical. Sometimes resistance results from an authentic concern about the way forward, which leaders are well-advised to hear.

How can we distinguish genuine cynicism from healthy resistance within our teams? Cynical team members exhibit three distinguishing traits:

  1. Mistrust of the intentions of the company and its leaders: They harbor skepticism, often doubting that the company’s objectives are anything but self-serving. These cynics are quick to jump to conclusions and are all too willing to influence their peers to do the same.
  2. Skepticism of leadership’s pronouncements, positive or negative: They question the viability of new initiatives and leadership’s capacity to see them through. Phrases like “If you don’t like it, just wait a few months, and it will change” become a mantra as they patiently await the eventual “unraveling” of leadership’s vision.
  3. Reluctance to Embrace Change or Take Calculated Risks: Fueled by mistrust, these individuals may merely go through the motions of compliance without engaging with new ways of working.

To tackle this pressing issue, leaders should confront the stark reality that cynicism is born out of the absence of trust and respect. Employees turn to cynicism when they no longer trust their leaders or hold them in high regard. Acknowledging this disconcerting truth is the first step in finding a solution, as opposed to perpetually spinning one’s wheels with new messages, incentives, or training programs. When cynicism has permeated the team, leaders are faced with the unenviable task of earning back the trust and respect that has been eroded.

Trust begins to unravel when there’s a perception of opacity, when the words we use don’t match actions or when we behave differently than people’s perceptions of reality. People are astute at detecting inconsistencies, and they instinctively recoil from a facade or veneer. What people want is authenticity. And not just in times of change, but in everyday leadership. They yearn to see the real person behind the title and the network. When there’s a misalignment between image and identity, it’s as if we’re hiding something or attempting to manipulate others.

To counter cynicism, leaders must develop self-awareness about how they are presenting themselves and how they are perceived by their teams. They must muster the courage to offer others a vulnerable view of their genuine identity. Approaching tense situations with openness and self-assured vulnerability communicates authenticity. It sends a clear message that you are the real deal, paving the way to rebuilding trust.

Some key aspects to reflect upon include:

  1. Your Leadership Brand: This involves understanding who you are as a leader and the unique value you bring to your team. Just as successful corporate marketing reflects an authentic, soulful product, your leadership brand should mirror your true self.
  2. Understanding Your Core Values: Do you understand the values that drive your actions? It’s crucial to become a student of yourself. Observe the behaviors that your team witnesses and scrutinize how they align with your true values. This reflection is the bedrock of rebuilding trust and dismantling cynicism.

Confronting cynicism is a fundamental leadership challenge. It is crucial for leaders to recognize that fostering genuine, open, and vulnerable connections with their teams is the antidote. Authentic leaders build trust and earn respect, setting the stage for a more cooperative, motivated, and forward-looking environment where both leaders and employees thrive.