If you live and breathe digital marketing, we want to talk to you.
For 25 years, Lapin Consulting International has provided strategy consulting and leadership development services to clients around the globe in a variety of industries helping them find and develop their DISTINCTION and use it to grow their results.
We do amazing work for clients, but our growth is mainly organic, within existing client organizations. We need help to grow our business to new clients. We are looking for someone who can generate serious, qualified leads that our sales team can follow up on. This means an integrated, extremely well targeted marketing campaign using a variety of digital platforms as well as SEO and SEM. Your success will be a function of the qualified leads you generate. Ideally, I am looking for someone to join our team on a part-time or full-time basis so that you can absorb our culture, identify with our purpose and feel dedicated to our success.
Responsibilities:
- Designing, implementing and managing an integrated, extremely well targeted marketing campaign.
- Managing online brand and product campaigns to raise brand awareness
- Improving the usability, design, content and conversion of the company website
- Maintaining our social media presence across all digital channels
- Identify trends and insights, and optimize spend and performance based on the insights
- Measuring and reporting on the performance of all digital marketing campaigns
While you would have access to our team for support, you would be responsible for the entire campaign from concept to execution.
Requirements:
- BS/MS degree in marketing or a related field
- Demonstrable experience leading and managing similar campaigns.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in B2B marketing, SEO, SEM, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
Questions for David:
You will be asked to answer the following questions when submitting a proposal:
Please give us quantitative results you have achieved for clients in related industries.
What challenging part of this job are you most experienced in?
What part of this project most appeals to you?
Why did you apply to this particular job?
Why do you think you are a good fit for this particular project?
About Us
We are a niche consulting firm that strengthens companies from within. We help companies across industries find their competitive distinction and develop inclusive and inspiring leaders who can deliver on it. We work across industries in medium to large businesses, with a new added focus on technology companies who are in a rapid growth phase.
We are a small, diverse team who work virtually for a lot of the time. Our teams meet online daily and at client meetings. While we have a few people in the Los Angeles area where regular contact is possible, we would also consider individuals based elsewhere. You would work closely with the CEO who is based in LA and the President who is based in Tucson, AZ.
About You
You are looking to use your 5+ years of B2B sales and/or marketing experience to embark on a new trajectory of accomplishment that makes a difference in the world with a team of people you enjoy and respect. You are a people-person, an initiator, and a doer. You are as comfortable with and capable of writing emails as you are talking on the phone. You work well independently and collaboratively, and you are motivated to achieve goals while working virtually. Most importantly, you enjoy being recognized for the value you add to the team, the results you achieve, and the quality individual that you are.
We are looking for you to help us grow our impact on the world by providing support to our sales efforts. You will be ultimately responsible for overseeing our website, and our outgoing and incoming digital marketing. In addition, you will be responsible for the following:
- Maintaining, building, and expanding our CRM
- Using tools such as SalesForce, BuzzBuilder, and LinkedIn Sales Navigator
- Preparing high-quality sales and marketing collaterals for leads and prospects
- Seeking opportunities for speaking engagements, conferences, and other events through which we can increase our exposure and share our message
- Setting up sales and digital marketing campaigns and responding to inquiries while building relationships with leads
- Developing and maintaining contact with leads, prospects and previous clients to have qualifying conversations and help convert these contacts into projects.
- Scheduling qualified calls between prospects and one of our lead consultants
Other Details
We offer the independence and flexibility of working from your home and managing your own time, together with being part of a caring and talented team. Our firm is small enough and our work is impactful enough for you to be making an important difference each day. The size, scale, and compensation of this position depends on your skills and interests.
Look at our website at www.lapininternational.com, and if what we do resonates with you and you would like to partner with us, I would love to hear from you as soon as possible.
For 25 years, Lapin Consulting International has provided strategy consulting and leadership development services to clients around the globe in a variety of industries helping them find and develop their DISTINCTION and use it to grow their results.
During our current period of growth, we are seeking a qualified candidate to fill a dual role, executive assistant/ social media assistant. This is a part-time position consisting primarily of remote work, but the candidate must reside in Los Angeles and be able to commute to West LA/ Beverly Hills once a week. Candidate must have prior experience as an executive assistant and be extremely organized and detail-oriented. He or she must also be social-media and tech savvy and possess a proficient understanding of different social media platforms. The ideal candidate will also have excellent business acumen and demonstrate proficient understanding of the industry.
What you’ll do
- Support the CEO and serve as primary point of contact for his administrative needs
- Build relationships with the EAs of clients and prospects to easily facilitate meetings between them and our CEO
- Manage the CEO’s calendars and set up internal and external meetings on his behalf
- Plan and optimize all travel-related requests for the CEO and other team members
- Research individuals and organizations with whom the CEO needs to interact
- Manage and maintain our social media accounts, including Twitter, Facebook, and LinkedIn
- Assist in producing engaging content that will build our following
- Actively stay up-to-date on industry trends, new social platforms, existing platform updates, and up-and-coming influencers
- Connect and engage with authors, speakers, etc. to establish new connections and networks
- Create and track content calendars
- Act as the advocate of social media integration within the company, bringing new social media options to both our company and our clients
What you’ll need
- Along with your resume, please provide a cover letter. An additional writing sample, or a link to your blog, website, etc. is preferred.
- At least 2 years of experience as executive assistant and at least 1 year of professional experience managing social media for clients
- Ability to stay on task and productive while working in a virtual office
- Ability to work under effectively and efficiently in a fast-moving environment and manage multiple tasks simultaneously under deadline
- Exceptional communication and writing skills
- Goal-oriented, organized, and efficient
- Knowledge of social media publishing, tracking, and analytic platforms (e.g. HootSuite, Google Analytics)
- Proficiency with Microsoft Office 365 program and tools on both Mac and PC
- Proficiency with proofreading content and ensuring precision before publishing or posting
- Strong attention to detail
What you’ll get from us
- A chance to take on a dual role that will ultimately impact the success of thousands of individuals.
- To join a team that recognizes and rewards great ideas—and you’ll have the freedom, tools, and resources to devote to those ideas.
Job Summary
We are looking for a senior consultant who has a demonstrated ability and experience in creating and managing client relationships, facilitating and presenting workshops, and building and maintaining a book of client business. The candidate should have expertise in business strategy and/or leadership development.
Our Firm
Lapin International is a boutique consulting firm. We transform organizations and teams through purpose-driven strategic consulting while impacting the well-being of thousands of individual leaders. We are a firm that recognizes and rewards great ideas. During our current period of growth and expansion, we need a passionate visionary to take us to new heights.
Responsibilities
- Carry out research and analysis to gain a deep understanding of the client and its needs, and present findings and recommendations to the client.
- Utilize research and industry knowledge to prepare individualized business proposals and presentations.
- Run focus groups and facilitate workshops, both collaboratively and independently.
- Activate and implement recommendations and solutions and ensure the client receives the necessary consultation and support to execute the plan.
- Maintain enduring client relationships and liaise with them to remain informed of and help guide leadership progress and strategic decision-making.
- Excel as a team member as well as a leader.
Requirements
- Bachelor’s degree or higher. MBA strongly preferred.
- Experience as a senior-level consultant at a well-known consulting firm.
- Exceptional communicator, in both writing and speaking.
- Dynamic interpersonal skills.
- Confidence and ability to facilitate a workshop and energize the audience.
- Demonstrated experience in writing business proposals and strategic reports for the client.
- Ability to think globally and discuss multiple aspects and impacts of current events and issues.
- Ability to respect and appreciate different personality styles, thinking, backgrounds, and cultures.
