ABI (Amalgamated Beverage Industries Ltd), Coca-Cola South Africa
At the brink of recession and with the aggressive re-entry of Pepsi into their market, Amalgamated Beverage Industries (ABI), Coca Cola's South African bottlers, was about to radically downsize. This would put thousands of employees out of work with little to no chance of finding new employment. Instead, ABI engaged Lapin to help it energize its diverse workforce and align it to a purpose-driven strategy for growth. Working with leadership teams and over 1,000 employees across all levels, Lapin helped ABI hone its strategy and revitalize its culture. Not only were no plants closed nor any employees retrenched, but ABI also embarked on a significant growth trajectory for many years, ultimately forcing Pepsi to withdraw from South Africa.