White Paper: Distinction: Purpose Integrates Strategy, Culture, and Leadership to Serve Customers and Reward Shareholders

We are pleased to share our latest white paper written by David Lapin and Michael Forlenza:  "Distinction: Purpose Integrates Strategy, Culture, and Leadership to Serve Customers and Reward Shareholders."

"Continuous improvement in technology and operational efficiencies are entry-level requirements for succeeding; they are no longer differentiators. The greatest business opportunities now lie in addressing issues around the human spirit: its cravings, relationships, and needs. Key to this human dimension of business is the quest for meaning and purpose. It is through meaning and purpose that organizations and individuals can distinguish themselves."

The white paper includes:

1. The End of Competitive Advantage

2. The Purpose of Business

3. Distinction: The New Frontier

4. Distinction vs. Advantage

5. Distinction Starts with Purpose

6. DISTINCTION: Integrating Strategy, Culture, and Leadership

7. Turnaround by Recovering DISTINCTION

8. The Shock of a New Way

9. The Future of Business

To read more of the white paper, click HERE.


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